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Monday, September 01, 2008

 

Google’s Chrome Story

Many have heard about the new browser launched by Google in seemingly unorthodox manner as every other google product. This is marketing at its best!

Few years ago there were speculations about a google browser but as mentioned by technilogizer that was confirmed as a rumor on the blogosphere.

This open-source browser seems to run on Apple's WebKit rendering engine from safari, that is supposed to be faster. However, even if the browser is slow or crappy during the first beta release, it has already created a buzz in the past few hours and with the usual euphoria around any google product, it is bound to have a decent market share within the first few days. Google has proved its marketing genius by using a comic as a great piece of storytelling that tells us everything we need to know and spread the Google Chrome story to other people without the usual technical spec sheet.

It is interesting to note that as microsoft get more serious about the Internet Explorer, Mozilla, Opera, Apple & Google are also trying their best to steal the market share from Microsoft's still-dominant browser. Mozilla’s recently launched Firefox 3 with a staggering record-setting debut day in mid-June, with more than 8 million downloads in 24 hours and I guess google's chrome would do better than that :)

The news release was indeed comical!
Release date: September 2, 2008
Slideshow of the comic and the Screenshots are now available.
More generic information might be updated on wikipedia, if you are interested.

Caveat: As google grows bigger and bigger, the more concerned everyone should be about its privacy policies.

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