Hemal Modi's Diary

I often see this picture infront of me when I punch in www.orkut.com in my address bar. Ironic isn't it?. Though Orkut is still in beta form, a lot of people are using it, most of whom are not aware of this fact. And the worst part is that it's in no way helping Google improve its image especially during the times when the Google IPO thing is catching up. I must admit, I'm a fan of Google, its ideology and technology. But there are still some things that really freak me out, the image is an example. So why do you think Google is taking so much pain to retain Orkut. To increase its popularity?, hmmm...I don't think so. Its all about data mining. I would advise you guys to read this interesting piece that elaborates on this fact.